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Death by powerpoint – an alternative!

Just the mention of Powerpoint in most offices elicits groans. There’s no prize for guessing why – most us hate being on the receiving end of powerpoint presentations even more than we hate creating them. Apparently over 30 million Powerpoint presentations are created every day! How many of these successfully engage their audiences? The percentage isn’t likely to be particularly high. Whilst this is largely down to substandard content and/or the presentation skills of the presenter, we do believe that the tired, overly familiar medium may have something to do... Read The Rest →

A few storythings

If you’ve ever met us you’ll know that we’re never short of ideas at CW! You just never know what might spark inspiration. Sometimes we consciously seek it out, other times it sneaks up on us. On occasion it can be found in the most unlikely of places… I’ll admit that I’ve never been one for ‘professional research’. Whilst I do like to keep up with industry goings on online, I’m happy to admit that I’ve never read a business book in my spare time. However I do like to... Read The Rest →

Has the free ride for brands on Facebook come to an end?

The organic reach of posts made by Facebook business pages has been slashed further still. Is Facebook set to become a paid-media channel for brands? A new report has been published by Ogilvy showing that the average Facebook Page Post reaches just 6% of fans, dropping to 2% to pages with 500,000 or more fans. This is a significant decrease from the figure confirmed by Facebook in 2012 of 16%, a figure reduced further still by last year’s round of changes. With organic reach set to hit zero sometime soon,... Read The Rest →

Facebook Paper: the low-down for brands

  Despite recently-raised (but largely unfounded) concerns over Facebook’s continued dominance in the social networking space, due to its sheer size and influence, when Facebook makes a play, businesses are forced to take note. Today we’re taking a closer look at their latest mobile app release: Facebook Paper. Currently only available in the US on iPhones and iPod Touches, Facebook have plans to roll this out in other territories and for the Android operating system. Find out what it is and what it is likely to mean for brands…   ... Read The Rest →

Never a better time to get content marketing

With the economy beginning to grow at a pace, and business confidence booming, dusting down that content marketing campaign that’s been on hold for a year or two would seem a timely strategy… British firms are more confident about the future than they have been in years according to the latest survey by our client, the Federation of Small Businesses. And the Bank of England has backed up the findings in its own forecasts on the economy which it expects to grow by 3.4% this year, in part driven by... Read The Rest →

Awards recognition for CW from the Institute of Internal Communications

First Voice, the members’ magazine CW publishes on behalf of the Federation of Small Businesses, emerged a triple winner at an awards presentation for business communication at the weekend. The Institute of Internal Communication’s Central Awards recognises quality work by agency and in-house teams across various categories and we picked up two Awards of Excellence for best image and best writing, and a Certificate of Merit for best stakeholder publication. You can read more about how we created the award-winning image which featured on the front cover of the magazine that... Read The Rest →

TV Sponsorship – Something For Skinny & Full Fat Budgets

Rules have become more relaxed in recent years, providing more options for marketers, making it a powerful option for brands AND more affordable than you might think. Sponsorship now allows for individual programmes, strands of programming, day parts or even whole channels. For example Homebase, sponsor the Food on 4 strand across Channel 4 and More4, along with programming on UKTV channel Good Food.  Plus we’ve caught up with the States and product placement is now a popular option. Some Things To Consider  Aims Set your brief clearly and concisely... Read The Rest →

Doing the business to support business

From the grandeur of the European Parliament in Brussels, to a rain-soaked, gale-battered north Yorkshire market town  – we’ll go anywhere for a good story! Our client, the Federation of Small Businesses, has been particularly active in the last couple of weeks and we’ve been on hand to cover the action for the members’ magazine First Voice. Fresh from rubbing shoulders with PM David Cameron and Chancellor George Osborne at a policy conference in Westminster, CW director Stefan was hopping on the Eurostar for the launch of the Federation’s European... Read The Rest →

Are teenagers really abandoning Facebook?

There has been a lot of publicity this month into the supposed decline of interest in Facebook amongst young people. Shock. Horror! The global social media giant has been declared ‘old hat’ by teens, say some experts. But is the alleged decline really as marked as some are claiming? And if it is, what does this mean for the future of social media marketing? iStrategyLabs, a Washington-based digital agency, recorded a decline in teenagers using Facebook. In the period January 2011-January 2014, they claim that a significant 3.3 million teens... Read The Rest →

Here’s to the next Quarter Century

So that was 2013 that was. As we set sail into a shiny new year, we thought we’d have a last look at the one just departed. Like life itself, the past 12 months has had its ups and downs. We started on a high on January 1st when CW celebrated exactly 25 years in business. It certainly doesn’t seem a quarter of a century ago since my ex-boss from Cadbury, Harry Witcherley, and I rented two rooms above a Building Society in south Birmingham and launched CW Publications onto... Read The Rest →

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