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Content Trends for 2014
When Coca Cola launched it’s new marketing strategy CONTENT 2020, it revealed a monumental shift in direction for the company – moving heavily towards ‘content excellence’. The world has changed and Coca Cola understands this. To achieve audience engagement and brand leadership, content is now the most valuable currency. Content strategy and technology is always evolving, and to be sure you keep ahead of emerging trends, CW Content Works brings you the predicted vital trends for the 2014: Growth of Content Strategists Rather than marketers with broad but shallow... Read The Rest →
How small businesses can make it big on Facebook
There’s a campaign gathering pace to get people to support small businesses as they get stuck into their Christmas shopping. Small Business Saturday is already big news in the US, where it generates an estimated consumer spend of $5.5 billion, and this coming Saturday, December 7th it comes to the UK as we reported this month in First Voice, the magazine CW publishes for the Federation of Small Businesses. It’s also encouraging to see that the Small Business Saturday Facebook page in the States has attracted 3.3million likes (the UK has a... Read The Rest →
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- In: Guest Blog, Social Media, Uncategorized
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Rudolph the Red-faced Reindeer: Christmas Perils of Social Media
With thanks to Susan Hall, Partner IT & IP at Clarke Willmott LLP for this guest blog research paper writer It’s a sit-com cliché: the drunken office party which ends up with blatant abuse of the photocopier, a punch-up under the mistletoe and the managing director being caught in flagrante in the disabled toilet with the office junior. Similar scenarios play out in real life. Despite all the warnings heads of HR and employment lawyers give in advance, over-indulgence at the office party still regularly lead to serious issues such... Read The Rest →
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- In: FSB
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Thinking point: are entrepreneurs born or made…?
When we began publishing First Voice, the magazine for members of the Federation of Small Businesses, we naturally joined the organisation to get the inside track and make sure we knew what was really going on! As a small business ourselves we’ve enjoyed being ‘in the club’ and enjoying the member benefits. We’ve also met some great people and attended some inspirational events. I attended my local branch annual meeting last week and think I’ve managed to volunteer myself onto the committee (how did that happen?!). After the formalities, around... Read The Rest →
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- In: Social Media
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When #tags go wrong!
The hashtag has become a popular marketing tool of late with everyone from big consumer brands down to small B2B businesses getting involved. Providing a quick way to find and get involved in conversations, the hashtag has been the key to success for some of this year’s best marketing campaigns, but, what happens when a seemingly great hashtag idea gets noticed and starts to trend for the wrong reasons? Known as hashjacking, the hijacking of brands campaigns is becoming more and more frequent leading to some embarrassing #marketingblunders! To avoid... Read The Rest →
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- In: Clients, FSB, In the line of duty, Publications
- Comments Off on Road testing an idea in the line of duty
Road testing an idea in the line of duty
A politician on the cover just ensures the magazine goes straight to recycling. That pithy comment from a reader reinforced what we’d long known, but it certainly helps to have it confirmed in a focus group. We were sampling the views of the readers of First Voice – the Federation of Small Businesses’ flagship publication. We’ve made it our policy always to feature a member on the front. After all, it’s a magazine about members, for members, and focusing on the issues that concern them. One of the issues exercising large... Read The Rest →
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- In: Blogging, Content, Social Media
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Are you sitting comfortably?
We all love a good story. For many of us, the old bedtime story routine is among our earliest memories. Those stories helped us feel relaxed, comfortable and secure or conjured up mystery, magic and adventure, fuelling our imagination and feeding our dreams. As we grew up our stories turned into school essays, university dissertations and business reports. Hard facts took over from fiction, fun lost out to formal. It’s a tried and tested discipline; a communication means to an end. Trouble is, when it then comes to writing about... Read The Rest →
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- In: Blogging, Content, Meet the team
- Comments Off on Work ON your business, not IN your business
Work ON your business, not IN your business
I read a whole book recently. This is much more of an achievement than you might imagine because I’m not a big reader. I get too easily distracted and rarely complete an entire tome. Truth be told I struggle with a long newspaper article (I know, I know – a shocking admission for an ex-journalist!) But The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is an insightful read for any small business owner. It’s actually been around since 1986 – two years before... Read The Rest →
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- In: Uncategorized
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Yay, it’s nearly Christmas!
spy phone software Autumn is a FRUITFUL time of year…is it not? You can’t help but be reminded that Christmas is now less than hundred days away! (Hooray, I guess) However, this also means that one of the busiest times of years is upon us and with signs that the UK economy is on the up, what better time to ramp up your PR and social media activity. Autumn through to Christmas is a time when everyone is online looking for that all-important inspiration for Christmas gifts. With that in... Read The Rest →
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- In: Uncategorized
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Facebook lift third-party app competition proviso
Late last month Facebook made an announcement that made a lot of small business owners very happy. They announced that they were ditching their third-party app proviso for competitions and promotions ran by brands and businesses on their Facebook pages. In another business friendly move they announced a collaboration with stock photo company Shutterstock to make millions of images from its library accessible to businesses for use in their ads at no additional cost. spy sms What does this mean exactly? Until recently, Facebook’s rules were roughly as follows: You... Read The Rest →