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Content Marketing: Why Headlines Are So Important

In an age of content overload, your headline is one of your biggest opportunities to grab audience attention.  It’s likely to make the difference between someone clicking through to your content/website or not.  It’s of equal importance to SEO too – Google will be ranking you by headlines.  Follow a few basics and you’ll get the right results. Tips For Writing Headlines Be sure your headline is authentic.  Don’t over promise or trick the reader with the headline.  It won’t help in the long run – your customer will feel... Read The Rest →

A Day In The Life Of A Social Media Apprentice

Three weeks and one full notebook later…I’ve learned loads and I love my job. I literally can’t wait for Mondays to come around. Not everyone feels this way, so I believe I’m incredibly lucky. For many, Sunday nights can be flooded with thoughts of “where did the weekend go?” and feeling the Sunday night ‘dreadies’. Sunday night blues are very common with the average person moaning around 34 minutes on a Monday morning compared to just 22 minutes during the rest of the week. For the past three weeks my... Read The Rest →

My First Day As Social Media Apprentice: So Much To Learn!

By Hayley Roberts First day nerves are inevitable when starting a new job. What if I haven’t got a clue what I’m doing? What if I don’t fit in? I can’t use a Mac computer and I’m a rubbish tea and coffee maker – just a few of my worries before my big day… It turns out…first days aren’t as bad as everyone seems to think. Sat at my desk in a big comfy chair, an Apple Mac in front of me, with the radio on (Radio 2 isn’t as... Read The Rest →

Printed publications continue to pack a punch find IoIC awards judges

Invited to judge a couple of magazine categories at the national IoIC awards, CW MD Nigel finds print to be alive, kicking and as effective as ever.   Not a lot of people know this, but I used to be a bit of an amateur thespian. We are going back quite a few years it’s true, but I particularly enjoyed a show my am dram group put on when I performed a Peter Cook sketch from the famous Beyond the Fringe review also featuring Dudley Moore, Jonathan Miller and Alan... Read The Rest →

A few storythings

If you’ve ever met us you’ll know that we’re never short of ideas at CW! You just never know what might spark inspiration. Sometimes we consciously seek it out, other times it sneaks up on us. On occasion it can be found in the most unlikely of places… I’ll admit that I’ve never been one for ‘professional research’. Whilst I do like to keep up with industry goings on online, I’m happy to admit that I’ve never read a business book in my spare time. However I do like to... Read The Rest →

Are you sitting comfortably?

We all love a good story. For many of us, the old bedtime story routine is among our earliest memories. Those stories helped us feel relaxed, comfortable and secure or conjured up mystery, magic and adventure, fuelling our imagination and feeding our dreams. As we grew up our stories turned into school essays, university dissertations and business reports. Hard facts took over from fiction, fun lost out to formal. It’s a tried and tested discipline; a communication means to an end. Trouble is, when it then comes to writing about... Read The Rest →

Work ON your business, not IN your business

I read a whole book recently. This is much more of an achievement than you might imagine because I’m not a big reader. I get too easily distracted and rarely complete an entire tome. Truth be told I struggle with a long newspaper article (I know, I know – a shocking admission for an ex-journalist!) But The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is an insightful read for any small business owner. It’s actually been around since 1986 – two years before... Read The Rest →

The PAW approach – ‘Pooch at Work’

Here at CW we have a soft spot for anything cute and fluffy, so when Victoria our senior account manager bought little Henry in, we all went a little gooey inside – well the girls did anyway! At first Henry, a two-year-old golden Cocker Spaniel, was very inquisitive and wanted to put his nose in places it wasn’t always welcome, but we are now in the safe knowledge that every corner and sniff has been investigated thoroughly. Henry quickly became very much at home and now lounges on the sofas... Read The Rest →

A Grand Theft Day

It’s had fans queuing through the night to get their hands on a copy. But after five long years in development, the ‘greatest game of all time’ has not been delivered…it has exploded onto the market. Overtaking all previous sales records, a reported £500 million has been taken during the game’s first 24 hours on sale. The most expensive game ever made with a combined development and marketing budget of £170m – more than movies such as Avatar and Harry Potter – it has clearly been money well-invested for the... Read The Rest →

Business blogging blunders…and how to avoid them

As purveyors of top notch content at CW, we’re big fans of the business blog. google cell phone tracker Get it right and it’s a real opportunity to establish your authority; show your personality; share your knowledge and experience; differentiate your business; engage with your customers; and spark conversations. But every day we see businesses getting it wrong and scoring own goals – so here are our 5 simple tips to get it right.   1. Don’t blag on your blog All too often people seem to think they’ve gone... Read The Rest →

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