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Corporate Identity

What…

Creating a clear corporate identity is the key to a successful brand or company. It is the first contact point with a consumer and must convey the essence of a brand immediately – this encompasses everything from the name, logo, colours, images and tone of voice.

Why…

A corporate identity has the power to make or break a potential new relationship, get it right and your customers will be hooked, get it wrong and be prepared for, “so what is it you do exactly?”

How…

We thrive on the creative journey that is developing a new corporate identity. We start by taking companies back to their roots and developing a true understanding of the brand personality, the organisation’s values, culture and aspirations. Only then do we start to develop new names, logos, websites and marketing materials to reflect them perfectly – all the time involving stakeholders in the journey and inviting and embracing their views and opinions.

See for yourself…

We recently helped the Kaleidoscope Plus Group (formerly Sandwell Mind) to develop their new corporate identity, website and marketing collateral after the charity changed direction…