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Road testing an idea in the line of duty

 A politician on the cover just ensures the magazine goes straight to recycling. That pithy comment from a reader reinforced what we’d long known, but it certainly helps to have it confirmed in a focus group. We were sampling the views of the readers of First Voice – the Federation of Small Businesses’ flagship publication. We’ve made it our policy always to feature a member on the front. After all, it’s a magazine about members, for members, and focusing on the issues that concern them. One of the issues exercising large... Read The Rest →

In the line of duty… 150 miles for a pint!

Being editor of First Voice, the flagship membership publication of the Federation of Small Businesses, can be a tough gig. This week, all in the line of duty, Stef drove all the way to the Norfolk on the trail of a cover story and in pursuit of a pint! The story was a good one (and the beer pretty tasty too!)… Working with Mid-Norfolk FSB, Norfolk brewery Grain produced a special FSB Keep Trade Local beer to illustrate how its beer reaches parts of the local economy that a national... Read The Rest →

In the line of duty… Donning paper overalls and hairnets in search of inside knowledge!

This week, CW has been getting under the skin of the factory operatives at Gerber Juice for the lead story of the latest edition of Juicy News. home based business opportunity Before CW could be granted access to the controlled factory floor there was a strict process to go through. First we were handed a health questionnaire asking some probing questions – luckily we all passed as ‘risk free’! As a reward we were directed to a storeroom to pick out our factory outfits. These consisted of steel toe cap... Read The Rest →

In the line of duty… brownie taste test!

As our clients are very much aware, we have some rigorous quality control procedures in place at CW. No-one’s standards are higher than our own. work at home jobs for moms This week our MD Nigel once again exhibited his commitment to quality company output by volunteering to ‘test bake’ the gooey chocolate brownie recipe supplied by Gerber Juice canteen manager Andy Wilson for inclusion in the latest issue of the company’s employee newsletter ‘Juicy News’. We take the quality of our publications very seriously you understand… We’re happy to... Read The Rest →