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Welcome to the CW resource library!

Social media 101s

Let us bring you up to date with several of the leading social media platforms. Our short guides cover basic platform functionality and the associated lingo, summarising the various opportunities these platforms present to brands. So far we’ve published guides covering Facebook, Twitter, Instagram, Vine, Pinterest, Google+ and YouTube.

101sBrand storytelling secrets

From arcs to archetypes, in this short guide CW share a few of the brand storytelling secrets they’ve picked up in their 25+ years of helping brands tell their stories…

Is your membership publication fighting fit?

If there’s one thing a members’ organisation needs to do well it’s communicate with its members – providing a voice for them and nurturing a sense of common-purpose. But evaluating if your own publication is in great shape can be a challenge. So we’ve created this quick health check tool to provide structure and objectivity.