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Brand Character Development

What…

A brand character has the ability to bring a brand to life, and done successfully creates an affinity and engagement with the character directly as well as through the brand.

Why…

A character creates an immediate distinction from other products or services in the same arena, and can add another dimension to a product or service which has a limited ability to connect with an audience. Take insurance for example – a family of Russian meerkats can make a huge impact!

How…

Through our branding work with many clients over the years we have developed a clear understanding of how to pull out the real personality of a brand and translate that into a character. We give the character a voice and personality traits that positively reinforce the brand and get under their skin to understand what they care about, what type of words they use when they speak and what they like and dislike.

See for yourself…

In recent years the Honey Monster has had a number of new brand owners and his personality had got a bit lost along the way. We undertook a full personality audit and produced a set of personality and tone of voice guidelines, in doing so ensuring any representation of him going forward was consistent.