“CW always delivers a high quality result….”
Toshiba is a Japanese multinational engineering corporation, most famous for its production of consumer and B2B laptops and TVs. With subsidiary Head Offices across the world focused on delivering products specific to their own market, the UK business has to operate as a company within a company.
The UK site hosts a team of nearly 300, ranging from operational teams to customer service and marketing to supply chain – this vast range of skill sets and independent focuses within the business has made it essential to bring all aspects of the business together in one magazine.
CW has worked with us for over five years, producing an engaging, informative means of communication to the staff that has strong editorial content and a professional design to bring it to life.
We didn’t want the magazine to be business led but to highlight the people who make up the company, the social aspects and reflections on what has been going on within the company – CW has consistently achieved this.
As Marketing Manager within a busy team, I needed an agency who could take the lead on the project. CW often comes up with new content ideas to keep the magazine fresh, they are very responsive and always deliver a high quality result on time, making them very easy to work with.
Last year we conducted an internal survey to sound check our own thoughts within the team with those of the rest of the business – results suggested 100% enjoyment from reading YOU and anecdotal comments are always positive so I am confident CW is helping us to meet our objectives.