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Doing the business to support business

From the grandeur of the European Parliament in Brussels, to a rain-soaked, gale-battered north Yorkshire market town  – we’ll go anywhere for a good story! Our client, the Federation of Small Businesses, has been particularly active in the last couple of weeks and we’ve been on hand to cover the action for the members’ magazine First Voice. Fresh from rubbing shoulders with PM David Cameron and Chancellor George Osborne at a policy conference in Westminster, CW director Stefan was hopping on the Eurostar for the launch of the Federation’s European... Read The Rest →

Thinking point: are entrepreneurs born or made…?

When we began publishing First Voice, the magazine for members of the Federation of Small Businesses, we naturally joined the organisation to get the inside track and make sure we knew what was really going on! As a small business ourselves we’ve enjoyed being ‘in the club’ and enjoying the member benefits. We’ve also met some great people and attended some inspirational events. I attended my local branch annual meeting last week and think I’ve managed to volunteer myself onto the committee (how did that happen?!). After the formalities, around... Read The Rest →

Road testing an idea in the line of duty

 A politician on the cover just ensures the magazine goes straight to recycling. That pithy comment from a reader reinforced what we’d long known, but it certainly helps to have it confirmed in a focus group. We were sampling the views of the readers of First Voice – the Federation of Small Businesses’ flagship publication. We’ve made it our policy always to feature a member on the front. After all, it’s a magazine about members, for members, and focusing on the issues that concern them. One of the issues exercising large... Read The Rest →

The weird and wonderful world of… maintaining energy at E.ON

Here at CW we love the special blend of challenge and excitement that comes with the delivery of some of the more unusual communications projects we work on for our clients. cell spy now In recent months, as part of our work helping E.ON keep their workforce of hundreds up to date and motivated we’ve worked on a fantastic array of fun, one-off pieces of work ranging from the design and production of giant greetings cards and magnetic jigsaw puzzles to the creation of whizzy, interactive presentations. These greeting cards... Read The Rest →

The human side in a hard-hitting business story

Recent research by Bacs – the automated bank payment scheme – reveals that at any one time, over a million small businesses in the UK are waiting for payment for goods or services, and that the collective debt stands at a staggering £30.2 billion. Late payments have a crippling affect on small businesses, who frequently find that larger companies simply impose their own payment terms. According to the research, smaller firms are forced to wait an average eight weeks after bills are due, yet feel they cannot make a stand... Read The Rest →

The Honey Monster comes to Redditch!

We don’t need an excuse to bring the big furry fella to Redditch but when local nursery, Tudor Hall won the ‘design a hat’ competition on Honey Monster’s facebook page, we thought what better to way reward them than a visit from Honey Monster himself – laden with Sugar Puffs goodies of course! We have managed The Honey Monster’s Facebook and Twitter presence for the last year and often run competitions as part of our ongoing engagement with mums and their children – providing a fun place to interact with... Read The Rest →

In the line of duty… 150 miles for a pint!

Being editor of First Voice, the flagship membership publication of the Federation of Small Businesses, can be a tough gig. This week, all in the line of duty, Stef drove all the way to the Norfolk on the trail of a cover story and in pursuit of a pint! The story was a good one (and the beer pretty tasty too!)… Working with Mid-Norfolk FSB, Norfolk brewery Grain produced a special FSB Keep Trade Local beer to illustrate how its beer reaches parts of the local economy that a national... Read The Rest →

In the line of duty… Donning paper overalls and hairnets in search of inside knowledge!

This week, CW has been getting under the skin of the factory operatives at Gerber Juice for the lead story of the latest edition of Juicy News. home based business opportunity Before CW could be granted access to the controlled factory floor there was a strict process to go through. First we were handed a health questionnaire asking some probing questions – luckily we all passed as ‘risk free’! As a reward we were directed to a storeroom to pick out our factory outfits. These consisted of steel toe cap... Read The Rest →

Sandwell Mind re-launches as The Kaleidoscope Plus Group following CW rebrand

Today has been a very exciting day for the CW team as we’ve been over in the Black Country helping our client The Kaleidoscope Plus Group launch itself as a new charity. In the process, we’ve found ourselves rubbing shoulders with a couple of Emmerdale stars! The Kaleidoscope Plus Group, a health and wellbeing charity, recently disaffiliated itself from the national Mind charity, dropping its former name, Sandwell Mind. CW have been working with the charity over the last year to create a new brand identity for the charity that... Read The Rest →

Happy Birthday Conversis!

Hartelijk gefeliciteerd! Joyeaux Anniversaire! Alles Gute zum Geburtstag! Saeng il chuk ha ham ni da! Wszystkiego Najlepszego! La-breithe mhaith agat! Buon Compleanno! Eytyxismena Genethlia! Tillykke med fodselsdagen! This month marks our client, leading translation and localisation service provider, Conversis’s 10th birthday! We’ve been helping Conversis develop and manage traditional PR and social media campaigns for a number of years (read our client case study) and we’re delighted to see them doing so well.  To grow the business to what it is today in just 10 years is remarkable in itself,... Read The Rest →

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