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Translation and localisation company Conversis needed to refresh its international business blog, The Conversation. Conversis works with multinational organisations, including Shell, Toyota and HSBC, and uses the blog to showcase its knowledge of a diverse range of business subjects– from emerging markets and technology trends to multilingual communications and developments in healthcare.
CW produced a content plan and schedule for The Conversation, featuring a regular series of informed and well-researched blog posts. These mini-essays would establish Conversis’ credible and expert voice and help to secure further PR opportunities for the company. They would also be supported by extended articles in targeted trade press publications.
The Conversation’s reader and subscriber figures increased significantly, and CW’s challenging subject matter sparked record levels of engagement with the blog. A post on the decline of language education in schools also helped to secure interviews with Conversis’ CEO on BBC radio and in regional press.
We consider Content Works to be a real partner in our business. We operate in a very crowded market place offering a service that can often be misunderstood. CW took the time to really understand our business, our proposition and our values. Their understanding has shone through in their blog and article output and this has led to increased readership and connections with some influential media outlets including the BBC. We have been most impressed with their work and the responsive way they service our account.
Gary Muddyman, CEO of Conversis