KFC
Brand Communications ← Back to the portfolio

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Brand Communication

Brief
KFC needed a simple solution for cascading their marketing communications each period to their employees across over 750 locations.

Strategy
CW was asked to carry out a review of KFC’s internal communications processes. After a thorough assessment, CW determined that, due to a high rate of staff turnover, strategically placed posters would be the most appropriate way to deliver key messages to their employee base.

Results
A jargon free design-led poster delivered each month summarises the key offers and messages that employees need to be aware of. It is delivered in team briefings and then displayed for the period.