SIN Gluten Free Goodies
PR, Marketing & Social Media ← Back to the portfolio

Brief

SIN bakes top quality gluten free cakes and had established some good market penetration in cafes, foodservice and airlines.  They had grown enough to require full marketing support in PR, branding, content, social media strategy and breaking new territory such as supermarkets.

Strategy

A two year strategy was laid down encompassing: building relationships with trade and consumer media; trade and consumer shows; advertising schedule, social media strategy, and progressing to a brand overhaul in readiness for wooing supermarkets.