Leading content agency rebrands and launches new website
Leading and well-established content agency CW Corporate Communications has rebranded as CW Content Works to support its evolution to a full service creative content specialist.
The Midlands-based creative agency has seen a massive shift in the way companies and organisations engage with their customers, employees and members in recent years. The new brand identity reflects CW’s commitment to provide the very best multi-media communication service in order to meet these needs and requirements.
CW has over 20 years experience working with large organisations, helping them to communicate more effectively with their target audiences.
Historically, CW’s core competence has been writing and designing printed publications, but the ongoing move away from these traditional methods to online communications and social media has encouraged the business to rebrand.
Managing Director Nigel Curtis said: “This is an exciting time for CW and the rebrand signals a new dawn for us as an organisation. “As a business, more of our output is now delivered online than on paper, which is one of the reasons behind the decision to change our name.
“Our roots are in publishing, editorial and design, and the core skills and expertise required for that are exactly the same as those needed to create regular, original content for social media, websites and blogs. “It’s a repositioning to more accurately reflect what we can offer these days.”
As part of the new visual identity, CW Content Works has launched a new website and realigned its social media platforms on Facebook and Twitter to better reflect the diversity of the company and provide each service with an excellent platform to communicate with their current and potential clients.
Nigel added:
“We have constantly evolved to offer our customers the most up-to-date service and the new website, Facebook and Twitter accounts will help us share our experience, expertise and excellence. Our new website is a powerful tool to differentiate us from our competitors and allows us to proudly showcase our stories.”